Rita Masoud, a refugee who left Afghanistan and later became a product marketing manager at Google, launched the initiative on September 15. She wrote an open letter on the company blog, in which she requested donations for migrants and refugees and explained the donation matching process. Google directed the money to four nonprofits: Doctors Without Borders, the International Rescue Committee, Save the Children, and the UN High Commissioner for Refugees.
The company solicited donations through a banner on its homepage that read: “Help refugees and migrants in urgent need. Google will match your donation.”
Google is in good company with others who have launched initiatives to help refugees. Apple CEO Tim Cook stated the corporation will donate $2 for every $1 an employee gives. And last week, TripAdvisor promised to match its community’s donations up to $375,000.